About this session
Learn practical approaches to develop authentic employer branding while creating sustainable trust-building practices for long-term engagement.
Learn how to build and maintain an authentic employer brand that resonates with employees and promotes a culture of trust and wellbeing.
What your people take away
- Apply trust-building principles in employer branding
- Build authentic narratives
- Create frameworks for sustainable brand development
- Develop structured approaches to story cultivation
Shared with you
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- What each length covers, 30 minutes to full day
- Everything that’s covered, part by part
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What each length covers
30 minutes
30 Minutes — Key Points: Trust Building FoundationsA focused 30-minute session on the essentials of Trust Building Foundations: brand Architecture, story Development and trust Integration.
- Brand Architecture
- Story Development
- Trust Integration
Covers Trust Building Foundations, in brief.
60 minutes
60 Minutes — Module 1: Trust Building FoundationsParticipants design authentic employer value propositions, build compelling narratives and build credibility through consistent brand practices.
- Module 1: Trust Building Foundations
- Live Q&A
Covers 1 of 3 parts: Trust Building Foundations.
90 minutes
90 Minutes — Modules 1 and 2: Implementation StrategiesBuilds on the 60-minute session. Participants also launch initiatives using structured implementation approaches and guide stakeholders through brand implementation processes.
- Module 1: Trust Building Foundations
- Module 2: Implementation Strategies
- Live Q&A
Covers 2 of 3 parts: Trust Building Foundations and Implementation Strategies.
3 hours
3 Hours — Modules 1 to 3: Sustainable Brand PracticeBuilds on the 90-minute session. Participants also integrate brand practices into daily operations and develop frameworks for ongoing brand evolution.
- Module 1: Trust Building Foundations
- Module 2: Implementation Strategies
- Module 3: Sustainable Brand Practice
- Live Q&A
Covers all 3 parts.
Full day
Full Day — All Three ModulesThe complete workshop across all three modules, with more time to work through real workplace situations, practice the approaches together and plan next steps.
- Module 1: Trust Building Foundations
- Module 2: Implementation Strategies
- Module 3: Sustainable Brand Practice
- Live Q&A
Covers all 3 parts, in more depth, with more time to practice.
What’s covered
Trust Building Foundations
Every lengthBrand Architecture
- Design authentic employer value propositions
- Build trust through structured narrative approaches
- Create frameworks for sustainable brand development
- Structure messaging that resonates with employees
Story Development
- Build compelling narratives
- Create authentic content through structured approaches
- Develop stories that reflect cultural values
- Structure messaging for different audience needs
Trust Integration
- Build credibility through consistent brand practices
- Create authentic connections with target audiences
- Develop trust-based communication frameworks
- Structure approaches for lasting brand impact
Implementation Strategies
90 minutes and longerBrand Activation
- Launch initiatives using structured implementation approaches
- Build momentum through systematic brand development
- Create sustainable activation frameworks that work
- Develop effective brand measurement systems
Stakeholder Engagement
- Guide stakeholders through brand implementation processes
- Build support using engagement methods
- Create frameworks for consistent brand delivery
- Structure ongoing feedback collection systems
Sustainable Brand Practice
3 hours and longerDaily Implementation
- Integrate brand practices into daily operations
- Build consistent brand management approaches
- Create sustainable story development methods
- Structure regular brand assessment routines
Long-term Development
- Develop frameworks for ongoing brand evolution
- Create adaptive brand management approaches
- Build sustainable measurement systems
- Structure continuous improvement in brand practices
How booking works
- Book online. Create a free Workbliss profile, then pay with session credits, by card or by invoice.
- Pick a date. Choose a date at least 14 days ahead, or book now and set the date later.
- Choose your expert. Within 3 working days, we send you profiles of the experts available for your date.
- We deliver it. Your expert is briefed on your people and goals, then runs the session live online or at your site.
Questions about Trust Dynamics: Designing Your Employer Story
How long is Trust Dynamics: Designing Your Employer Story?
Trust Dynamics: Designing Your Employer Story runs as 30 minutes, 60 minutes, 90 minutes, 3 hours or full day. You choose the length when you book. A 30-minute session covers the essentials of Trust Building Foundations: brand Architecture, story Development and trust Integration. A 60-minute session covers Trust Building Foundations in full, with a live Q&A. A 90-minute session adds Implementation Strategies. A 3-hour session adds Sustainable Brand Practice. A full-day session covers everything, in more depth, with more time to practice.
Can Trust Dynamics: Designing Your Employer Story be delivered online or in person?
Yes, both. It runs live online, so every office can join at the same time, or in person at your site, in any country.
How do we book Trust Dynamics: Designing Your Employer Story?
Create a free Workbliss profile with your work email, then open Trust Dynamics: Designing Your Employer Story to see the price for each length and book it. You can pay with session credits, by card or by invoice, and choose a date at least 14 days ahead, or set it later.
Who leads the session?
A vetted Workbliss expert, briefed on your people, culture and goals before the session. After you book, we send you profiles of the experts available for your date within 3 working days, so you can choose who leads it.
Can it be tailored to our company?
Yes. Every session is shaped around your goals, your people and the benefits you already offer, and delivered by experts in your people’s languages.