About this session
Organizations can collect enormous amounts of competitor information without becoming strategically smarter.
The value comes from knowing what questions matter, which signals deserve attention, how reliable the available evidence is, and what the intelligence means for the decisions the organization needs to make.
Participants learn to define the competitive landscape beyond obvious direct competitors, establish clear intelligence questions, gather information from appropriate public and internal sources, build useful competitor profiles, compare positioning and capabilities, identify emerging signals, and explore plausible competitive moves.
The session progresses from analysis into action.
Participants learn how to distinguish observation from inference, test assumptions, create strategic scenarios, identify opportunities and threats, and build an intelligence rhythm that supports ongoing decision-making rather than producing a one-off competitor report.
What your people take away
- Define the real competitive landscape, including direct, indirect, substitute, and emerging competitors
- Turn broad curiosity into specific strategic intelligence questions
- Gather and evaluate competitive intelligence from credible and appropriately available sources
- Compare competitors across positioning, customers, capabilities, business models, strengths, and vulnerabilities
- Identify market signals and explore plausible competitor moves before they become obvious
- Translate competitive intelligence into strategic options, opportunities, risks, and decisions
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- What each length covers, 30 minutes to full day
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What each length covers
30 minutes
30 Minutes — Key Points: Map the Competitive LandscapeA focused 30-minute session on three key points from Map the Competitive Landscape: define who you are really competing with, understand the structure of the market and look through the customer's eyes.
- Define who you are really competing with
- Understand the structure of the market
- Look through the customer's eyes
Covers 3 of 4 points in Map the Competitive Landscape.
60 minutes
Understand Your Competitive LandscapeA focused introduction to competitive analysis and strategic intelligence. Participants define the real competitive set, establish a strategic intelligence question, compare competitors using several practical lenses, and identify the signals worth monitoring.
- Direct, indirect, substitute, and emerging competitors
- Competitive landscape mapping
- Customer alternatives
- Strategic intelligence questions
- Competitor comparison
- Competitive Intelligence Quick Map
- Live Q&A
Covers 1 of 4 parts: Map the Competitive Landscape.
90 minutes
Build a Competitive Intelligence ToolkitThe extended session moves from competitive landscape mapping into intelligence gathering, competitor profiling, source evaluation, positioning, capabilities, and early strategic interpretation.
- Competitive landscape mapping
- Strategic groups
- Customer and alternative analysis
- Intelligence requirements
- Source strategy
- Competitor profiles
- Positioning and capability comparison
- Strategic signal tracking
- Applied Competitive Analysis
- Live Q&A
Covers 2 of 4 parts: Map the Competitive Landscape and Build Reliable Strategic Intelligence.
3 hours
Covers 3 of 4 parts: Map the Competitive Landscape, Build Reliable Strategic Intelligence and Analyze Advantage & Anticipate Moves.
Full day
Competitive Analysis & Strategic Intelligence LabA hands-on full-day workshop covering all four modules. Participants investigate a real or realistic competitive landscape, build competitor profiles, analyze positioning and capabilities, test strategic hypotheses, explore moves and countermoves, and produce a decision-ready intelligence brief.
- Module 1 — Map the Competitive Landscape
- Module 2 — Build Reliable Strategic Intelligence
- Module 3 — Analyze Advantage & Anticipate Moves
- Module 4 — Turn Intelligence Into Strategic Action
- Competitive Landscape Mapping
- Intelligence Requirements Workshop
- Competitor Profile Lab
- Source Triangulation Exercise
- Positioning & Capability Analysis
- Strategic Signal Mapping
- Competitive War-Game
- Strategic Response Options
- Executive Intelligence Brief
- Live Q&A
Covers all 4 parts.
Also available as a 4-week or 8-week program, for change that lasts. Ask us about it.
What’s covered
Map the Competitive Landscape
Every length- Define who you are really competing withThe most visible competitor is not always the most important one.
- Understand the structure of the marketParticipants examine how organizations cluster around different customer groups, price points, capabilities, geographies, channels, or value propositions.
- Look through the customer's eyesCompetitive analysis becomes distorted when it starts only with how organizations describe themselves.
- Start with an intelligence questionTrying to 'understand the competition' is too broad to guide useful analysis.
Build Reliable Strategic Intelligence
90 minutes and longer- Build an intelligence source mixUseful intelligence can come from company reports, websites, product releases, pricing, job postings, patents, customer reviews, earnings calls, industry research, regulatory filings, events, partner activity, sales insight, and other appropriately available sources.
- Build competitor profiles that explain capabilityA useful competitor profile goes beyond company size and product features.
- Triangulate before you concludeOne source can be incomplete, outdated, promotional, or interpreted incorrectly.
- Track signals, not just eventsA single senior hire, partnership, pricing change, patent, product announcement, or regional expansion may mean little in isolation.
Analyze Advantage & Anticipate Moves
3 hours and longer- Compare positioning & valueParticipants compare how competitors define the problem, which customers they prioritize, what value they promise, how they differentiate, and what trade-offs appear to sit behind their positioning.
- Compare capabilities, not just featuresFeatures can often be copied faster than the systems that create them.
- Build hypotheses about what happens nextStrategic intelligence rarely provides certainty about a competitor's next move.
- Use scenarios & competitive war-gamingParticipants explore possible moves and countermoves.
Turn Intelligence Into Strategic Action
Full day only- Identify opportunities & threatsCompetitive intelligence becomes valuable when it changes how the organization sees its choices.
- Build strategic response optionsA competitor move does not automatically require imitation.
- Create decision-ready intelligenceSenior decision makers rarely need every piece of research collected.
- Build an ongoing intelligence rhythmCompetitive landscapes continue changing after an analysis is completed.
Tools and materials
- Competitive Landscape Map
- Strategic Group Map
- Intelligence Requirements Canvas
- Source Strategy Map
- Competitor Profile Canvas
- Competitive Capability Matrix
- Strategic Signal Tracker
- Competitive Positioning Map
- Competitor Move Hypothesis Builder
- Strategic Response Matrix
How booking works
- Book online. Create a free Workbliss profile, then pay with session credits, by card or by invoice.
- Pick a date. Choose a date at least 14 days ahead, or book now and set the date later.
- Choose your expert. Within 3 working days, we send you profiles of the experts available for your date.
- We deliver it. Your expert is briefed on your people and goals, then runs the session live online or at your site.
Questions about Competitive Analysis & Strategic Intelligence
How long is Competitive Analysis & Strategic Intelligence?
Competitive Analysis & Strategic Intelligence runs as 30 minutes, 60 minutes, 90 minutes, 3 hours or full day. You choose the length when you book. A 30-minute session covers three key points from Map the Competitive Landscape: define who you are really competing with, understand the structure of the market and look through the customer's eyes. A 60-minute session covers Map the Competitive Landscape in full, with a live Q&A. A 90-minute session adds Build Reliable Strategic Intelligence. A 3-hour session adds Analyze Advantage & Anticipate Moves. A full-day session adds Turn Intelligence Into Strategic Action. It is also available as a 4-week or 8-week program.
Can Competitive Analysis & Strategic Intelligence be delivered online or in person?
Yes, both. It runs live online, so every office can join at the same time, or in person at your site, in any country.
How do we book Competitive Analysis & Strategic Intelligence?
Create a free Workbliss profile with your work email, then open Competitive Analysis & Strategic Intelligence to see the price for each length and book it. You can pay with session credits, by card or by invoice, and choose a date at least 14 days ahead, or set it later.
Who leads the session?
A vetted Workbliss expert, briefed on your people, culture and goals before the session. After you book, we send you profiles of the experts available for your date within 3 working days, so you can choose who leads it.
Can it be tailored to our company?
Yes. Every session is shaped around your goals, your people and the benefits you already offer, and delivered by experts in your people’s languages.