About this session
Master the essential elements of building and maintaining an impactful professional brand. Learn practical techniques for communicating your value proposition, establishing thought leadership, and creating meaningful professional visibility.
What your people take away
- Brand strategy development
- Professional presence techniques
- Communication alignment methods
- Digital presence optimization
- Network cultivation approaches
Shared with you
See the full session
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- What each length covers, 30 minutes to full day
- Everything that’s covered, part by part
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What each length covers
30 minutes
30 Minutes — Key Points: Brand FoundationA focused 30-minute session on the essentials of Brand Foundation: value Proposition and identity Development.
- Value Proposition
- Identity Development
Covers Brand Foundation, in brief.
60 minutes
Covers 1 of 3 parts: Brand Foundation.
90 minutes
Covers 2 of 3 parts: Brand Foundation and Brand Expression.
3 hours
Covers all 3 parts.
Full day
Covers all 3 parts, in more depth, with more time to practice.
What’s covered
Brand Foundation
Every lengthValue Proposition
- Develop clear framework for identifying professional unique value
- Create compelling narrative around professional expertise and experience
- Build structured approach for articulating career achievements effectively
- Design methods for communicating professional value consistently
Identity Development
- Establish authentic professional voice across various contexts
- Create consistent approach to professional style and presence
- Develop framework for aligning personal values with brand
- Build systematic methods for maintaining brand authenticity
Brand Expression
90 minutes and longerCommunication Strategy
- Design comprehensive plan for professional message consistency
- Develop effective methods for sharing expertise and insights
- Create structured approach to professional story development
- Build system for adapting communication across platforms
Presence Management
- Implement techniques for projecting confidence in key situations
- Create strategies for maintaining presence in virtual settings
- Develop methods for building credibility through interactions
- Master approaches for navigating professional social contexts
Brand Growth
3 hours and longerVisibility Building
- Create systematic approach to building professional visibility
- Develop strategies for establishing thought leadership position
- Design methods for expanding professional network strategically
- Build framework for maintaining active industry presence
Brand Evolution
- Implement system for monitoring professional brand perception
- Create approach for evolving brand through career progression
- Develop methods for adapting to changing market needs
- Build strategies for maintaining long-term brand relevance
How booking works
- Book online. Create a free Workbliss profile, then pay with session credits, by card or by invoice.
- Pick a date. Choose a date at least 14 days ahead, or book now and set the date later.
- Choose your expert. Within 3 working days, we send you profiles of the experts available for your date.
- We deliver it. Your expert is briefed on your people and goals, then runs the session live online or at your site.
Questions about Building Your Professional Brand
How long is Building Your Professional Brand?
Building Your Professional Brand runs as 30 minutes, 60 minutes, 90 minutes, 3 hours or full day. You choose the length when you book. A 30-minute session covers the essentials of Brand Foundation: value Proposition and identity Development. A 60-minute session covers Brand Foundation in full, with a live Q&A. A 90-minute session adds Brand Expression. A 3-hour session adds Brand Growth. A full-day session covers everything, in more depth, with more time to practice.
Can Building Your Professional Brand be delivered online or in person?
Yes, both. It runs live online, so every office can join at the same time, or in person at your site, in any country.
How do we book Building Your Professional Brand?
Create a free Workbliss profile with your work email, then open Building Your Professional Brand to see the price for each length and book it. You can pay with session credits, by card or by invoice, and choose a date at least 14 days ahead, or set it later.
Who leads the session?
A vetted Workbliss expert, briefed on your people, culture and goals before the session. After you book, we send you profiles of the experts available for your date within 3 working days, so you can choose who leads it.
Can it be tailored to our company?
Yes. Every session is shaped around your goals, your people and the benefits you already offer, and delivered by experts in your people’s languages.